Masters event cargo costs remain below $80 per item in 2026
The 2026 Masters Tournament will run from Thursday, April 9 to Sunday, April 12 at Augusta National Golf Club in Augusta, Georgia. Spectators have noted that concession prices are largely unchanged from the previous year. Three menu items have modest increases: the blueberry muffin and southern cheese straws are now $2.50 each, up from $2, and cookies have risen to $2 from $1.75. Fresh mixed fruit remained the only other item with a price adjustment compared to 2025.
Food offerings include sandwiches ranging from $1.50 to $3, with signature items such as egg salad and pimento cheese priced at $1.50. Breakfast items are available until 10 a.m. for $2 to $3. The most expensive beverages—white wine, domestic beer, imported beer, and Crow’s Nest craft beer—retail at $6 each. A new Masters candy bar is priced at $2.25, while the savory tomato pie and peanuts from 2025 were removed.
The full menu totals $72.75 for all 26 items. Breakfast and snack items such as apple slices, plain and BBQ chips, Georgia pecan caramel popcorn, and Georgia peach ice cream sandwiches range from $1.50 to $3. Official vendors continue to provide these concessions throughout the tournament, with no announced price changes beyond the items listed.