50 Cent, Nelly, Chainsmokers set to perform at World Cup concerts.
Sports Illustrated has announced a new concert series during the World Cup, titled “SI Beyond the Pitch.” The events will occur in four U.S. cities during the soccer tournament, offering live shows and VIP experiences.
The first concert takes place on June 12 at the Hollywood Palladium in Los Angeles, where Nelly will headline. A Dallas stop follows on June 20 at SILO, featuring Gordo, and Miami’s venue is DAER on June 26 with The Chainsmokers performing. The tour concludes on July 18 at Cipriani Wall Street in New York, where 50 Cent and Diplo will perform.
According to Sports Illustrated, the series is part of a broader strategy to expand its presence in premium live events associated with major sports weekends. The launch comes after the brand’s successful SI The Party event during Super Bowl weekend, which included performers such as The Chainsmokers and Ludacris.
The initiative aims to provide fans with high‑energy entertainment that complements the World Cup’s global appeal. All dates and locations have been confirmed by Sports Illustrated, and ticket sales are expected to begin shortly.